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Foobae Jaipur Case Study

Success Story

Foobae Waffup Jaipur Inaugural Campaign

The restaurant franchise used mouth-watering creative on Facebook and Instagram on its launch in Jaipur, We run a campaign from 8th June to 10 June on social media and locally to make a buzz about the place and make people interested in their dishes.



The Story

Foobae Waffup Jaipur

‘Foobae’, is a great new adda for Jaipurites serving some lip-smacking finger foods good enough to satiate your mid-day cravings. Their dishes are just as pleasant-tasting and yummy as their quirky names like Horny Wedges, Faadu Fries, Miss Pataka, First Love and Miss Green Lady, to name a few.



Their Goal

Change the Taste Of Jaipur

The fast food restaurant wanted to promote mass awareness of its inaugural in Jaipur and quickly generate sales during a 3 day promotion, timed to coincide with the Games.



Their Solution
Creating a craving

Together with PPC Sprout, Foobae Waffup Jaipur ran a Facebook and Instagram campaign to promote its launch in Jaipur between June 8 to June 10 2018. The fast food brand developed a series of ads to aware Jaipur public with exciting opening offer,Showcasing their unique combinations of fries, waffles and shakes with an exciting Rs.1 For first order offer.


Products used

Mobile News Feed
Instagram Story Ads
Facebook Video ads
Carousel
Core Targeting

Goals

Raise Brand Awareness
Increase In-store Sales

 

 

 

 


Their Success
Sizzling returns

Foobae Waffup Jaipur appealed to the senses to introduce a unique taste of fries and waffels to city audiance. In less than one month, PPC Sprout helped the brand exceed its sales targets by 40% and achieve these tasty results between June 8 2018 to july 2018:
11-point lift in customer recommendations
6-point lift in ad recall
1.2 Lac people in Jaipur reached in less than one month
13-point lift in recommendations among 18–24 year olds


A great product must be introduced by the right digital content strategy and marketing campaign, backed by a strong media platform like Facebook and Instagram to heighten campaign awareness and impact.