Are you running a restaurant/café/bar and want to make a buzz about your services in your area, then you’ve come to the right place! This blog is dedicated almost entirely to explain how to get more booking for your food business with Facebook advertising.
Why Facebook ads to promote your restaurant?
- At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million) – combined.(Source: CNBC) Facebook continues to reign in popularity over any other social media networks.
- There are 1.59 billion mobile active users (MAU)(Source: Facebook as of 1/27/16) an increase of 21 percent year-over-year.
- 04 billion people log onto Facebook daily (DAU) for December 2015, which represents a 17% increase year over year (Source: Facebook as 1/27/16).
- Facebook currently offers one of the best forms of online marketing with regard to return on investment (ROI).
Forget About Facebook Organic Posts – There’s No Exposure Without Ads
IF you still think that having a large fan base on your Facebook/ Instagram page enough to get more business at your restaurant then you really need to read this.
In January 2018, according to Facebook’s Head of News Feed Adam Mosseri, Facebook began to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.”
So for now Facebook has reduced your exposure to only 2% of your fan base – if you had 1,000 fans, you would reach maybe 20 people at best.
Without Facebook ads you can’t make to reach to your audience who love to see your posts.
How this Possible with Facebook Ads:
Serve only who likes your food
Facebook has best demographic targeting to reach your ads to right people and actual buyers of your services.
Here are some examples to get this easier.
You are a Restaurant in Jaipur serving Italian cuisine and have locality in mansarovar area. Now if you want to make a reach at your audience who are in your area and interested in your food, then Facebook Ads can help you to do so.
If you running a Bar in Jaipur and want to attract people who have upcoming birthday or other memorable day so they book your bar for party on a special discount and arrangement.
There are a lot of demographic and targeting Facebook can provide to you which is not possible with any other platform.
Attracted them with your nude food
Facebook has better way to show your content to audience in attractive way.
1. Show your menu with carousel ads:
2. Let people reach at your place by helping them navigating:
3. Attract them with exciting offers
4. Run A give away campaign and feel like a Brand: