SaaS (software as a service) is a rapidly growing industry with firms that include marketing automation, sales CRM, SEO tools, document signing, and more. The business model is roughly the same across the board, with users charged a recurring monthly or yearly price for product use.
The SaaS industry is expected to be valued at approximately 152 billion US dollars in 2021, rising to 208 billion US dollars by 2023.Statista
Finding, nurturing, and converting quality leads in the SaaS industry is more complicated than ever, but it is not impossible.
What distinguishes certain SaaS firms from others?
How are some SaaS companies breaking into an increasingly competitive industry?
That’s what we will look at in this article regarding organic traffic, SaaS link building, as well as how businesses like HubSpot and Ahref have succeeded.
Why SEO is Important for SaaS brands
When you consider the rise of some of the most successful SaaS firms, it’s evident that their SEO approach is the driving force behind their success.
Although search engine optimization is the most important method of drawing visitors for SaaS firms, accounting for up to 68% of organic traffic, just 11% of organizations spend in content marketing. This implies there’s lots of potential for your SaaS company to rank at the top of search results if you engage in content marketing as an SEO strategy.
However, understanding how to put up the ideal SaaS SEO plan, the important areas you will need to focus on, and how to discover opportunities to get in front of your target audience is critical.
Building links is one of the many SEO techniques used since links suggest to Google that your site is a useful resource worthy of reference. As a result, websites having a greater number of backlinks tend to rank higher.
What is SaaS Link Building?
Simply put, link building is the process of obtaining other websites to link back to yours. All marketers and company owners should be interested in creating links to enhance referral traffic and their website’s authority.
Why create links? Although Google’s algorithms are sophisticated and constantly changing, backlinks are a significant feature in how every search engine selects which sites rank for which keywords.
SaaS Link Building Strategies That Works
Here are some of the best SaaS link-building strategies used by Marketers of successful SaaS platforms.
1. Building Linkable Content Assets
A “linkable asset” is a piece of material created specifically to garner links—usually from other websites in your sector.
SaaS companies often spend $342,000 to $1,080,000 every year (or more) on content marketing execution.
Because users seldom link to commercial material, “linkable assets” are practically never product pages or any other type of commercial content.
Some individuals also generate “linkable assets” in order to rank for high-volume keywords. However, this only works if the topic of your “asset” and one or more high-volume keywords match (which isn’t always the case).
Examples of Awesome Linkable Assets
1. Unbounce’s “Noob Guide to Online Marketing”
This guide is lengthy, with nearly 13,000 words.
As if that wasn’t enough, it includes a “huge” infographic (and even says so in the headline itself).
This guest post was first published on YouMoz by Oli Gardner of Unbounce. However, because the material was engaging, it was promoted to the main SEOMoz blog. This was before the rebranding of SEOMoz to Moz.
As this article has subsequently been transferred to a new domain and was first published in 2011, obtaining an accurate picture of the results – particularly regarding social sharing – is challenging.
We can notice 480+ backlinks from 160 referring domains when we look at the backlinks for the previous URL:
However, when we check the links heading to the new URL on Moz.com, we can see that there are 7.4K+ backlinks from 500+ referring sites – amazing!
Unbounce also shared the infographic on their own website, which got an additional 1.3K+ backlinks from 290+ referring domains:
2. The Periodic Table of SEO Success Factors
What does it take to be successful in SEO?
This infographic defied convention by being broader than it was and not just listing data.
Instead, it employed the novel but the familiar format of the periodic table to assist readers in comprehending the components that contribute to SEO success.
Let’s go further into what made this linkable item so powerful.
This page received over 16K backlinks from over 1.6K referring domains, significantly more than most sites would receive in their entire history:
The infographics received backlinks from high domain authority websites sites such as Forbes, Wikipedia, and Social Media Examiner.
What’s even more impressive is that many of the articles linking to it also have more than 50+ referring domains – quite a few in their 100s and over 20,000 social shares:
How to Come Up With Linkable Topic Ideas
The two most significant obstacles for content marketers are:
- Creating enough content
- Creating engaging content that is read.
It’s worth noting that both of these issues are tied to the core challenge of coming up with fresh ideas.
Here are the three most effective ways to identify Linkable and engaging topic ideas.
1. Start With Your Content Competitors
See what your competitors with higher backlinks are creating. If they are getting huge backlinks, they are doing it right. So, it is worth exploring the topics they are creating.
2. Keep Up With Current Trends
As a content marketer, you must maintain your finger on the pulse of your target audience. What type of content they are sharing or consuming on LinkedIn? What kinds of thoughts are they exchanging on groups or social platforms? You can set up Google alerts, and RSS feeds on Feedly to keep up with trending topics. You can also explore forums like Reddit and quora to see trending discussions from your industry.
3. Use Buzzsumo
Tools like Buzzsumo help you to identify topics with the highest engagement and shares on social media.
2. Guest Posting
Guest postings (or guest posting) are articles published on someone else’s website.
It’s as easy as that. People do this to increase brand exposure and traffic to their website (also known as referral traffic).
Here’s how you can do it right:
Step 1: Find Your Targets
Find a website to guest post on.
Here are a couple of proven ways to find sites that accept guest posts:
1. Google Search Strings
The go-to technique to identify the guest post site is by typing the keyword on a search engine and identifying the site’s ranking higher. However, if you want to go more specific and avoid exploring each result, here’s a list of search strings that you can use to find guest posting opportunities:
2. Reverse Engineer Your Competitor’s Backlinks
This is when you reverse engineer a site’s backlinks in your field.
You’ll find a GOLDMINE of guest posting chances if you do. For example, we discovered that this website was ranking for a large number of keywords in my niche:
We then copied and pasted the homepage URL into Semrush.
And we got the list of backlinks.
Within 5 minutes, we discovered 10 high-quality blogs where they’d guest posted:
The benefit of this method is that you can identify sites that don’t explicitly advertise their acceptance of guest contributions.
Step 2: Launch Your Outreach
Outreach helps you get backlinks to your website by contacting other website owners relevant to your business. When you commit a few hours each month for the first few months, you can accumulate enough backlinks to obtain higher ranks quickly. Once you have done this, you will only need to spend effort on backlink outreach a few times a year.
The more relevant the links, the more valuable they will be, making it easier for them to explain why they are referring to your website.
Approach Sites with Similar Audiences
To begin, we propose brainstorming ideas for businesses that offer complementary products or attract similar traffic that you aim for. Remember that the site you are reaching should not be your direct competitor.
Check the Domain Authority
Before contacting site owners, it is critical to determine whether the connection is worth obtaining. To do this, we may examine a few different sites to determine that the website has some authority over the search engines.
We propose utilizing one of the three sites listed below:
Find the best Possible Email to Reach Out
Once you are prepared, find the best possible email address to reach them. It can be firstname.lastname@example.org. If not, then info@ or contact@ can help you reach the concerned person. You can search the email address on their websites – often given on “Contact Us” page. If it’s there, that’s fantastic! If it isn’t there, look in the website’s header and footer or type a search query for the email address. You just saved yourself some time.
Step 3: Wait For Opportunities
Getting the link acceptance can take time. You need to wait for the opportunities and keep following up with them.
3. Resource Pages
Resource page link building is a process of having your site included as one of the resources on the page. The website owner(s) may or may not link to your resource page probably because they are not aware of your resource page. However, you can always inform them your page has valuable insights that can add value to their content.
Broken Link Building – The Next Level
Broken link building (also known as dead link building) generates backlinks by replacing connections to 404 pages with active links to a target website. It involves locating a dead page and requesting that linkers switch the links to a functional page on your site. They’ll do this since they don’t want to direct users to a dead resource.
This is the best way to get the link as it helps the other site to avoid any broken links. As a result, most of the time, you will get a positive response from the other end as no one wants to divert their website traffic to a dead page. Here’s an example.
You can use the Check My Link chrome extension. It will verify all of the links on that page automatically. It will also notify you of any other errors or broken links (404 pages).
A link roundup is a blog post that links to other people’s blogs. They are often released weekly or monthly and are themed around a topic related to the site that hosts them. Link roundups are often published on a daily, weekly, or monthly basis that contains links to noteworthy information.
You want to engage frequently and regularly, but you don’t have to spruce up every blog post you submit. Save it for the truly good ones, the ones you’ve worked hard on, and the ones you’d want some additional help advertising.
Now, go to Google and begin searching:
- Roundup of niche + link
- Roundup of niche + best of
- Linking + niche
Here are some link roundups related to marketing to save you some research time.
- SpeedLink Weekly at iBlogZone
- Weekly Roundup at UpCity
- Tips Tuesday at BlogAid
- Inbound Ideas @ Northcutt – also a monthly roundup
The challenge you might face while searching is that some sites may no longer be operational, so you will need to conduct more research to ensure it’s still active.
5. Unlinked Brand Mentions
Another easy way to get the backlink is by identifying unlinked brand mentions. Unlinked brand mentions are online citations of your brand or anything directly related to your brand that does not include a link to your site.
For instance, you have a CRM tool, and it is listed in one of the articles on another site. They mentioned the tool’s name but didn’t like it on your site. Here lies your opportunity to identify such websites and ask them if they can give a backlink to your site.
Because they have already mentioned you, you know the author is familiar with your company. So you have an excellent reason to contact them and, hopefully, persuade them to turn that remark into a link.
However, the challenge remains as to how unlinked brand references are discovered in the first place.
You can type in your product, service, or brand name in the search box and get the expected results.
Another option is to use Content Explorer, a tiny search engine within Ahrefs. It is powered by our database of almost one billion pages and can be used to find mentions of anything on the internet.
Spam, low-quality pitches, and poor content have combined to make content managers weary of even reading emails that appear to be link development offers. You need something distinctive to pique the recipient’s attention and increase your chances of acquiring a backlink.
Podcasts are not the same as blog postings. Podcasts are new in comparison to blog postings. Starting a podcast program requires much work, and marketing such valued, one-of-a-kind content may boost your chances of getting your email pitch approved. Here’s how you can start a podcast show to create long-term connection opportunities with industry professionals.
Create a list of sites where your podcast can add value to their blog or content piece and approach them for the backlink.
7. Product-led Link Building Strategy
Product-led link building is a method that depends on the value of a free online product to generate a large number of backlinks quickly and steadily increase website traffic.
The tool must provide value by providing an effective solution for free and a positive user experience. It must also be designed to encourage repeat visitors to the website.
As visitors gain value from your offering, they will return to your website frequently, and a connection will develop.
The advantages are that your visitors (and maybe future customers) will begin to promote your tool, website, and brand (via backlinks, social media, and word of mouth).
8. Create Corporate Profiles
Profile link-building sites are websites where users can join up and create a public, corporate profile with the sole intention of inserting a link into that profile.
The link will assist in redirecting link juice from the profile creation site to yours. You can build a high-quality backlink if the profile link generating site is of good quality and has high domain authority.
9. The Skyscraper Technique
The Skyscraper Technique is a link-building strategy developed by Backlinko’s Brian Dean to create engaging content that will help you earn quality editorial links. To execute skyscraper method, you need to follow three principles:
- Identify the most shared content that has been linked to other websites.
- Make a better piece of material on the same subject and post it on your website.
- Let the right audience know about your content and promote it to them.
Make sure you create a content piece that’s better than the one that already exists with the backlinks.
10. CEO Interviews
Interviews are another great source from where you can get quality backlinks. These sources are more authoritative than the other general pieces. When a CEO gives an interview, people watch or visit the interview page to get the company updates. Even when an expert posts a video on some tips or industry updates, people are willing to watch that content with more authority.
For example, your CEO has given updates or introduced a new product. You can publish that interview on sites with similar visitors to yours and get the backlink from there. Now, 8 out of 10 would never deny posting an interview from a CEO on their site.
- You can quickly put your foot in the door
- You get quality traffic as the content is more authoritative
- Video always drives and engage more traffic so you can expect more traffic
Creating and advertising infographics is another practical approach for increasing website traffic, improving domain authority, and improving SEO.
Indeed, studies suggest that infographics can boost website traffic by up to 12%.
Reddit is a massive collection of forums where users may share news or material and comment on the posts of others. Reddit is divided into over a million communities known as “subreddits,” each of which is dedicated to a particular topic, including infographics.
Besides Reddit, there are several sites with high domain authority where you can submit infographics. Here’s the list of popular infographic submission sites with high DA.
12. Image Credit
An interesting SaaS link-building tactic is to see who has used one of your website images and ask them for photo credit in the link form.
Using Google Image Search is one of the ways to identify websites you can approach for image credits. Once you upload the image, you want to search elsewhere; you will get websites that use similar images in their content.
Not all websites give credit to the images they use. Thus, this is an easy approach to creating homepage links and connections to highlight pages with prominently displayed photos.
13. Product Reviews
Most organizations utilize testimonials and reviews to gain consumer confidence and learn more about their target client’s demands.
However, testimonials and reviews are sometimes disregarded as a link development method. It’s an easy and uncomplicated procedure. Make a list of the items or services you regularly use, particularly in your business.
You can ask your customers to post a review mentioning the name of your product/tool on authoritative review sites and like that on your website. This method doesn’t require much time; you just need to ask your existing customer to review it.
Pro tip: If your review is published on a company’s website, consider their domain authority or Alexa ranking.
14. Integration Partners
Partners and vendors may be excellent sources of links because you already have a business relationship with them. One of the most challenging aspects of link development is determining “why” someone should link to you. This has already been established in the case of your vendors and partners (you pay them for a service or cooperate with them), so the procedure is expedited.
For example, you have a data platform and a tie-up with a data enrichment leader. You can approach a person from your integration partner to get a backlink from their site.
If your vendors or partners have blogs on their websites, this is a terrific way to get a link from them. If they accept your request to create a high-quality guest blog post for them, you may craft something extraordinary and include a link (or numerous links, as long as it is natural) in the piece is natural.
What is one of the finest strategies to develop backlinks and one of the most time-consuming? As companies like to boast, building out rankings is a high-impact strategy to encourage them to link back to you.
Nathan Latka utilized this strategy to successfully push hundreds of connections back to his SaaS firm database, GetLatka.
How did he manage it?
He compiled a list of the fastest-growing SaaS firms based on employee size.
He then reached out to the brands listed in the rankings, urging them to share the news on their blogs. As a result, his brand recognition increased, as did his link profile.
One of the oldest link-building tricks around is the Badges link-building strategy. The Badge for links strategy is a variation of the Awards and Widgets strategies.
If you’re giving out awards, badges are ideal. Make sure the embed code includes a link to the awards page.
The plan is to establish an awards page and connect the badge to it. The assumption is that the link will pass PageRank since its context is comparable to that of the webpage.
Your badges/awards can be whatever you choose. In a niche, there are the prominent “top X blogs.” Or the top items in a category that receives little social attention (like water pumps or CRM software). However, you may also create a list of the best local venues, restaurants, service providers, and more.
17. Free Tools
Offering free tools to create a backlink is an innovative link-building activity.
For example, you have developed a chrome extension for real-time prospecting. You are offering the extension for free. You can now list the free extension on blogs and sites, including Chrome Web Store. This will widen your opportunities to get backlinks and drive quality traffic to your website.
Help A Reporter Out (HARO)
HARO is a free website that offers journalists an extensive database of sources for forthcoming articles and daily possibilities for sources to obtain significant media coverage.
The fantastic thing about HARO is that journalists approach you. Unlike other link development strategies, you are not obliged to undertake all the outreach. What’s more, primary media sources are using the service. Mashable, Time, the Wall Street Journal, and the New York Times are just a few examples.
A good HARO supplier will offer link-building services to help a company’s rating in Google’s page-ranking algorithm.
When a well-known source, such as Stanford University, links to your page, Google understands that you’ve been referenced as an authority by a website it already trusts. Consequently, your site appears more trustworthy to Google, boosting your ranking and exposure.
19. Events and Conferences
The technique of using local, national, or worldwide events or conferences to generate connections back to your website is known as event link building.
These backlinks can be obtained in two ways:
- Creating your event and having a third-party event website connect back to you
- Sponsoring an event and earning a connection as a sponsor
Both are legal ways of link development and are typically considered excellent links by Google. This is due to the fact that they are links that must be “won.”
Since many of the local event websites that you will be looking for are unique to your region and your event type, your best strategy will be to use search queries given below to prospect for link opportunities:
20. Q&A Sites
Another great technique to obtain referral traffic is through question-and-answer websites. You must register accounts on high domain authority Q&A websites for your particular area and begin asking and answering queries. High DA question and answer websites, such as Quora, Answers.com, Yahoo Answers, Rediff, Stack Exchange, and many more, are excellent sources of link juice. If you set up your account correctly, these finest question and answer sites offer much potential to create visitors.
In general, people breach the terms and conditions of Q&A websites by spamming them with excessive links and keywords. To prevent being permanently blacklisted by these websites, never spam them. We noticed that many people begin establishing links at the beginning, but we should always add links once we have set high authority on that page. Many websites, such as Quora, permanently restrict such users, so use these platforms responsibly to get long-term advantages.
21. Use PR Techniques
The holy grail of link building is obtaining SaaS PR backlinks from high domain authority sources. If you can get high-quality backlinks from leading newspapers and journals, you will have a substantial edge over your competitors and considerably improve your search engine results.
Press links are any links from a newspaper, magazine, or journalist.
It’s a rather broad description, and individuals frequently discuss a handful of specific press links in the SEO world.
- Genuine links from stories on newspapers or websites that have editorial control – that is, a genuine journalist like the story we offer and shares it. These are advantageous to SEO.
- Links are generated by an automated press release and placed on sites that essentially merely spin out hundreds of these releases every day. These have no beneficial effect on SEO.
22. The Backlinks Exchange Strategy
Exchanging links is a link-building tactic that has existed since the beginning of the internet’s web pages.
A link exchange occurs when two or more websites mutually agree to connect. In other words, each site has promised to reciprocate backlinks.
A link swap is ideally a “quid pro quo” arrangement between websites (typically within the same topic) to build their trust and authority by exchanging high-quality backlinks.
It is a backlinking tactic used to boost search engine ranks or traffic.
Because a link exchange is a mutually beneficial arrangement, obtaining high-quality backlinks may be simple (or even free) and advantageous to both parties.
On the other side, swaps might be risky and negatively impact your rankings. This is because not all links are equal, and Google may punish a website that manipulates links (especially bad links that are frequently picked up this way).
In a link-building effort, four significant forms of link exchanges can be employed.
Private Influencer Networks
A “private influencer network” (PIN) is a private link-building technique in which a group of firms or websites collaborate to trade backlinks and support one another to enhance rankings or traffic.
When two websites agree to trade links (i.e., “link to me and I’ll link to you”), this is known as reciprocal linking.
Swaps of Guest Posts
A guest post exchange is an agreement in which people send guest posts to several websites, each of which includes a link to the target site of the other (plus a backlink to their site).
Three-Way Link Exchanges
The three-way link exchange was developed to avoid the footprints and possible risks associated with direct link exchanges (which can appear shady to Google if done unnaturally).
By employing an intermediate site to receive and deliver a link between them, two websites can simulate the impact of a direct link swap.
23. Give Better Affiliate Deals than Your Competitors
Your competition may be outperforming you, or they may be giving you a run for your money. You may blast them out of the sea. I’m not sure.
Now enter your target term – your money keyword, the most crucial keyword in your SEO approach — into Google. Check your ranking and that of your competition. It makes no difference whether they are ranked higher or lower. Consider how much traffic they must be receiving.
Consider the traffic they are receiving that you are not, particularly those ranking on page 1. Imagine snatching all of that traffic from right in front of their eyes.
Does it sound appealing?
So, guess what? You can do so. You may genuinely spy on your competitors’ backlinks to increase the number of connections to your site.
You can find those sites and offer better affiliate deals than your competitors. The success of this method depends on how well you convince the other sites with your deal. After all, you would not want to giveaway away too much for a backlink.
23. Get Backlinks from Thought Leadership Articles
Each website linking to your site is a vote of confidence for your business. Consistently producing strong thought leadership material is an integral part of your online marketing plan because it links you with your target consumers and presents you as an industry authority.
First and first, strive to become a successful leader by getting to know your audience, listening to them, and assisting them in achieving their goals. Maintain an awareness of industry developments, monitor your specialization, and cultivate meaningful relationships with colleagues inside and beyond sectors.
Use your contacts, knowledge, and skills to generate and publish thought leadership material routinely. Through genuine backlinks and SEO, you get more readers and followers over time and expand your reach.
25. Offer Free Products To Schools/Universities For Edu Links
If you are an Edutech company, you will want to offer free tools to the educational institutions that they can integrate into their system. They will most likely mention what tools they use to manage things efficiently.
For instance, consider attendance or performance management tools for schools and universities. Performance management tools are crucial for educational institutions as well as parents. It can help you see this as one of the best content-based vehicles to build links of real value and keep potential customers engaged with your product.
26. Shareable Links
30% of Invision’s links (10,700 of them) point to their project subdomain, where they host their clients’ prototypes. They receive high-quality connections from high-ranking websites such as Adobe, GitLab, Eventbrite, Dribble, Zendesk, SurveyMonkey, Hubspot, and others!
How do they accomplish this?
They encourage their users to share their Invision projects online. As a result, 30% of their users are performing link building to boost their domain subject authority. Not only are they training their users to champion link builders, but the material they’re creating means that Invision can profit from voluntary guest blogging from various sources.
3 SaaS Brands That Crush SEO and Link Building
Let’s look at examples of how SaaS companies to leverage content to gain more backlinks and expand their audience.
Hubspot is often regarded as the uncontested ruler of inbound marketing (from an SEO standpoint).
They have grown their audience, brand authority, and worldwide presence by emphasizing good content development. Their content approach is focused on creating high-quality instructional content that helps marketers better grasp various forms of inbound marketing methods.
What’s so impressive about HubSpot’s SEO strategy?
Because of its excellent content development approach, HubSpot has been able to rank for very competitive keywords such as:
- Inbound Marketing
HubSpot has established itself as an expert on all things inbound marketing by generating and distributing excellent instructional content.
They’ve received several backlinks from various sites while creating engaging content.
The enormous links to their site have aided the company’s overall SEO rankings and enhanced traffic and leads.
According to Ubersuggest, their organic traffic presently stands at 1.7 million monthly visits due to their content marketing and backlink-building activities.
Top Keywords for HubSpot:
|Sr. No.||Keyword||Search Volume||Position|
Ahrefs is a popular tool for SEO experts to identify, plan, and evaluate everything related to backlinks.
What’s so impressive about Ahrefs’ SEO strategy?
The Ahrefs blog exemplifies how effective content marketing can be for generating backlinks and organic traffic to your website.
Their blog postings mainly offer practical suggestions that their clients will find useful, such as link-building tactics that they can immediately execute.
Their website has almost 80,000 referring domains and 143 million backlinks. Currently, the word “ahrefs” generates 287,000 searches each month.
Top Keywords for Ahrefs
|Sr. No.||Keyword||Search Volume||Position|
Ubersuggest by Neil Patel
Neil Patel purchased Ubersuggest in 2017 for $120,000. The KW research tool produced roughly 100,000 unique visitors per month, with over 40k backlinks from 8k referring domains.
He quickly integrated Ubersuggest into his successful site NeilPatel.com after purchasing it. He then made the Ubersuggest tool available to the public for free as an experiment to see if he could increase his website traffic from 3 million to 4 million visits per month.
What’s so impressive about Ubersuggest’s SEO strategy?
His experiment was successful, and many users fell in love with his product since he provides a robust SEO keyword research tool to business owners and digital marketers for FREE.
Neil Patel thought offering a free version was critical for various reasons.
One reason it’s a great marketing technique is that his product got widely diffused thanks to consumers and marketers who loved it and began pushing it for him. This translates to free backlinks and organic traffic!
Top Keywords for Ubersuggest
|Sr. No.||Keyword||Search Volume||Position|
Conclusion: Always Diversify from Link Building Strategy
Following a specific and repeatable process will allow you to build quality links for your SaaS website consistently. Diversifying the strategy is the key to long-term success.
You may broaden your link-building approach by doing the following:
Diversifying your targets: Try to obtain backlinks from various sources, as obtaining connections from the same sites can result in declining results.
Nofollow links: You may utilize nofollow links on your guest articles to keep your link profile healthy and natural.
Pages: Instead of focusing on just one page (e.g., your homepage), vary the pages you connect to. This will become second nature as you create more high-quality content pages.
If you can create a greate content, it will make it easier for you to get the backlinks.
Good luck with your link-building efforts!
What is link building?
Link building is the process of gaining backlinks from other websites to your own. A hyperlink (also known as a link) is a mechanism for Internet users to navigate between websites. Search engines use links to crawl the web pages and website. They will crawl the linkages between individual pages on your website as well as the relationships between bigger domains.
What are Dofollow VS Nofollow links?
Dofollow links are links that pass link juice and will assist the website to which they are linked to rank higher. As a result, our link-building approach should prioritize obtaining more dofollow connections from high-quality and relevant domains.
Nofollow links, on the other hand, are links that have been purposefully labeled with rel= “nofollow” to not transmit any link juice. Why? Several reasons a website may connect to another yet refuse to share link equity.
How to do link building in SEO?
Content marketing, the creation of valuable free tools, email outreach, broken link building, guest posting, and public relations are some of the most popular link-building tactics in SEO.
How does link building help SEO?
One of the critical ways that search engine algorithms judge the relevancy of a page is through links. If the page or a website has a higher number of links, the content can be considered valuable. This ultimately helps you get more traffic and rank higher on the Search Engine Results Page SERP.
How link building works for SaaS?
Backlinks give the SEO ‘juice’ that SaaS firms need to outrank their primary competitors.
By constructing high-quality backlinks to targeted sites, you’re sending Google a strong signal (links are essentially upvotes, after all) that your website or page should be prioritized above a competitor.
Why is link building important?
It will help you gain traffic from the other relevant authoritative sites and ultimately help you to rank higher on the SERP.
How much does link building cost?
The cost of link building can range roughly from $100 to $20,000 each month, depending on the quality and volume you want. You can decide the price point with the site owners.
How to measure link-building success?
Here are the top three metrics for measuring the effectiveness of your link development activities.
- Growth Trend of New Referring Domains
- Positive Changes in the SERP ranking
- Organic Traffic Growth
How to outsource link building?
Outsourcing your link development is a fantastic strategy for a variety of reasons. When it comes to link building, you want to partner with a respected firm or agency that creates and earns white hat links. When you purchase backlinks, you are actually purchasing knowledge and connections rather than genuine links.
Looking at a provider’s backlink profile using a tool like Ahrefs is a wonderful approach to evaluating them. The ones with the high domain authority and high-quality links are the ones your should approach.